Who isn’t familiar with this popular expression? In these challenging economic times, “The early bird gets the worm” rings especially true.
Now “getting the worm” also can be looked at in antorher way - being first when your prospect is ready to use a service. In other words, continually being in front of a prospect can make the difference in getting or losing that business. So don’t just contact them once, use friendly methods to stay in front of them until the time is right. A prospect may not buy today, but may do business with you in 6 months ~ as long as they haven’t forgotten you!
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