What is it? Is it how you talk to a client, what you wear while doing business or the space in which you choose to do business in? I would have to say all three.
Professional image plays a big role in whether a prospect is going to purchase from you and whether they continue to be a customer once they have made the leap of faith.
•Are you using the language your customers can connect with?
•Are the clothes you choose to wear appropriate for your meetings?
•Does the space in which you are meeting your customers express your seriousness in delivering a professional experience?
These are just a few items you should consider when reviewing your performance level. The best way to find out what customers think is to ask them! You can’t fix it, if you don’t know it’s broke! www.SurveyMonkey.com is a great, affordable way to survey your customers and guage how you are doing.